History

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Mrs. Nena Masferré Aleo, daughter of the famous photographer Eduardo Masferré and proprietor of Masferré Souvenir realizing the beauty and cultural value of her father’s photograph, vowed to continue what her father started.

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Nena Masferré Aleo started small… in 1985, she produced T-Shirts imprinted with Masferré photographs and were sold in a small rented stall at shopper’s lane, Gen. Luna Road, Baguio City. From 1985 – 1992 the dream of continuing what her father started evolved from producing t-shirts to bags, all imprinted with Masferré photographs. Today Masferré Souvenirs produces t-shirts, bags, throw pillows, and other small items.

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Masferré Souvenir is committed to work for the continuing development of the Philippines through tourism and the prosperity of the Filipinos through promotion of their rich cultural heritage particularly of the Cordilleras.